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Competitive intelligence and benchmarking

Competitive intelligence and analysis allows the comparison and performance benchmarking of a company vis-à-vis its peer group. It provides strategic insights into the gaps or areas where a company excels and where it underperforms.

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  • Competitor landscape analysis

  • Competitive dynamics

  • Competitive benchmarking

  • Competitor analysis

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Project examples of 'competitive intelligence and benchmarking'

  • Request: Understand the various “international and global” positionings of a number of companies within the financial services sector.

  • Output: A benchmarking study assessing the "international and global" positioning of a number of large banks.

  • Client impact: The report was prepared for a UK-based global bank and was used as the basis for an advisory note that was presented to the Board on how to strengthen its ‘global’ positioning.​

 

  • Request: Understand the landscape of ESG advisory offerings by consulting firms.

  • Output: An identification and analysis of the positioning of ESG advisory services by the main competitors of a premium strategy consulting firm.

  • Client impact: It allowed the client to carve out a well-defined niche within the ESG advisory services offerings.

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