"I need to gain a better understanding of a company’s strategy, competitive positioning and critical issues so I can advise them better or approach them with the correct service offering."

"I require a solid understanding of what is happening in a sector, including the trends and developments, critical issues, growth drivers, regulatory frameworks, etc."

"The markets that I am currently operating in are experiencing low growth and I therefore need to look at entering new markets."

"My business development efforts need to be sharpened and augmented with insight and analysis so that it gives my company a competitive edge when pitching for new business."

"I need to gain an in-depth understanding of the competition so I can inform my clients how they are performing versus their respective peer group and advice them on gaining a competitive advantage."

"I am planning to launch a thought leadership piece and I need to understand the subject."

"My company needs a better forward-looking capability so that I can see what’s on the horizon and advice my clients about upcoming trends and developments that are impacting their business."